FIFA Club World Cup — Get in the Game
Walk into a scanner at the Club World Cup. Walk out as the person who scored the winner.
At MetLife Stadium, during the 2025 FIFA Club World Cup, fans registered on their phone, stepped into the XR Avatar Scanner, and a few minutes later got a text with a video of themselves dribbling through a defense and heading in the game-winning goal.
The studio ran the activation over three match days. Hundreds of fans went through. The public case study is on Groove Jones. My job was the Blender path that turned a scan into that video, reliably, while the stadium was full.
What I did
This was not a new pipeline from zero. It was the FC Dallas soccer system, cut down and rebuilt for FIFA so we only carried what this show needed.
I structured it so final renders, audio, the moviemaker, and the retarget scene could be replaced without rebuilding the whole chain. I specified Blender 3.6.4 for production because, on this work, it rendered faster than newer versions. That is the kind of decision that looks boring until you are processing a stadium weekend.
I updated the camera animation and reframed shots so the motion read and the logos stayed visible. I revised the celebration and pulled a still frame as a backup. I took out a fake kick that did not read. Then I delivered the retargeting package and stayed on testing and validation through the event window.
I also supported the on-site final pass. The pipeline had to work when the next fan was already in line.
Constraints that mattered
High throughput. If retargeting or movie assembly wobbled, the line stopped being fun.
The video had to feel like a broadcast highlight, not a tech demo. Cameras, celebration, and the header all had to sell in about twenty seconds.
We inherited a working soccer system. The work was knowing what to keep, what to delete, and what would fail on a different body.
What I do not claim
I did not model the stadium or create every player animation. I adapted a system I had already taken to production on FC Dallas, then owned cameras, retargeting, movie output, and delivery for this event.
Awards
The production won Best of Category at the Horizon Interactive Awards (Kiosk / Public Exhibit / Museum / VR – Interactive).
Project frames
Production stills